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Frequently Asked Questions

Terms Defined

Paper Stocks


This is the number of colors that will be printed on each sides of the paper, designated by FRONT COLORS / BACK COLORS. As an example, 4/1 is four colors on the front and one on the back.


The coating is applied over your printed piece to give it a professionally finished sheen. We offer glossy AQ (aqueous) Coating or ultra high-gloss UV (ulta-violet) Coating on some items. Items that need to be written on or ink jetted should not have UV coating applied to them. Certain items may have no coating (uncoated).


This is the estimated time your project will be complete after you have approved your proof. Turnaround includes printing and finishing, but NOT shipping time.

Folding Terms

Half Fold

Half Fold or Bi-Fold



Z Fold


Roll Fold

Roll Fold

Gate Fold

Gate Fold

Double Parallel Fold

Double Parallel Fold

Quarter Fold

Quarter Fold or Half-Then-Half

Text on custom printed items is fully editable at no extra charge, and colors and photos can be replaced to suit your needs (fees may apply). This does not apply to stock items (already printed.) *Please note that free customization comes with a purchase. If you decide to cancel your order after proofs have been created, a set up fee may be charged.

Keener Marketing, Inc. copyrights all our designs. They can not be printed or reproduced without written permission. Because we want to be a service to the pregnancy centers, we do allow centers with printers who donate their services or give them a special price, to purchase the pdf to print locally. If you would like to purchase the pdf, see the pdf pricing, or call for a quote.

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